Privacy Policy

AIVID TechVision (“AIVID.AI”, “we”, “our”, or “us”) values the privacy of individuals and organizations interacting with our website and services. This Privacy Policy explains how we collect, use, process, store, retain, and protect personal data when you visit https://aivid.ai, engage with our communications, or use our AI Video Analytics solutions.

This policy is primarily governed by the Digital Personal Data Protection (DPDP) Act, 2023 (India) and, where applicable, aligns with the GDPR, CCPA, and privacy requirements of Google Analytics 4 (GA4), Meta, Microsoft Clarity, and cookie regulations.

1. Scope of This Privacy Policy

This Privacy Policy applies to:

Visitors of the AIVID.AI website
Individuals submitting inquiries, demo requests, or forms
Recipients of our email marketing campaigns
Business clients using our AI video analytics solutions
CCTV video data processed on behalf of clients

This policy does not apply to third-party websites linked from our site or to client-owned CCTV systems beyond the scope of contracted analytics services.

2. Information We Collect

2.1 Information You Provide

We may collect personal data such as your name, business email address, phone number, company name, job role, and any information you submit via contact forms, demo requests, or direct communication.

2.2 Information Automatically Collected

When you browse our website, we automatically collect limited technical and usage data such as IP address (anonymized where applicable), device type, browser, operating system, approximate location, pages visited, session duration, and interaction patterns using GA4, Meta Pixel, and Microsoft Clarity.

3. Purpose of Data Processing

We process personal data strictly for legitimate and disclosed purposes, including responding to inquiries, providing services, running email campaigns, improving website performance, analysing traffic, ensuring security, delivering AI analytics solutions, and meeting legal obligations.

4. Legal Basis for Processing (DPDP & GDPR)

We process personal data based on:

Consent (forms, cookies, marketing emails)
Legitimate interest (analytics, service improvement, security)
Contractual necessity (client services and analytics delivery)
Legal obligation (regulatory compliance)

5. DPDP Act (India) Compliance

In accordance with the DPDP Act, 2023, AIVID.AI:

Collects only necessary data
Processes data only for stated purposes
Obtains consent where required
Allows withdrawal of consent at any time
Protects data using reasonable security safeguards

Requests can be sent to info@aivid.ai.

6. Data Retention (DPDP & GDPR Requirement)

Website inquiries & marketing data: up to 24 months from last interaction
Client communication data: contract duration + 12 months
CCTV video footage (analytics): typically 7–90 days, unless extended for legal reasons
Analytics & cookie data: retained as per GA4, Meta, and Clarity policies

After expiry, data is securely deleted or anonymised.

7. Cookies & Consent Management

Our website uses essential, analytics (GA4), advertising (Meta Pixel), and behaviour analysis cookies (Microsoft Clarity). Users can accept, reject, or manage cookies via our consent mechanism or browser settings.

8. Use of Analytics & Tracking Tools

Google Analytics 4 (GA4): Website performance and user behaviour analysis.

Meta Pixel: Conversion tracking, ad optimisation, and remarketing.

Microsoft Clarity: Heatmaps and session analytics with masked sensitive data.

9. Email Marketing & Communication

We may send newsletters, service updates, or promotional campaigns with opt-out options. Consent may be withdrawn at any time.

10. Use of CCTV Video Footage for Analytics

AIVID.AI processes CCTV footage solely on behalf of clients for safety monitoring, operational analytics, occupancy analysis, heatmaps, queue detection, compliance checks, and performance insights.

Facial Recognition & Automated Decision-Making: AIVID.AI does not perform facial recognition or biometric identification by default. Analytics are non-identifying and do not produce legally binding automated decisions unless explicitly agreed and permitted by law.

11. Data Sharing & Processors

We may share data with trusted service providers such as cloud hosting, analytics, email, and security vendors. We do not sell personal data.

12. Server & Data Storage Location

Data may be stored on secure servers in India or other jurisdictions where our providers operate, with appropriate safeguards in place.

13. Data Security Measures

We use encryption, access controls, authentication, monitoring, and periodic security reviews to protect personal data.

14. Data Breach Response

In case of a data breach, AIVID.AI will assess, contain, and notify affected parties and authorities as required by law.

15. Data Principal / User Rights

You may request access, correction, deletion, or withdrawal of consent by emailing info@aivid.ai.

16. Version Control & Policy Updates

This policy may be updated periodically. The latest version will always be available on this page.

17. Children’s Privacy

AIVID.AI does not knowingly collect personal data from children under 13. If such data is identified, we will promptly remove it.

18. Contact & Grievance Redressal

For privacy questions, data requests, or grievances, contact:
info@aivid.ai

Policy Date: December 2020